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Introduction to loyalty partners and the guest experience

me&u partners with some of the best loyalty providers in hospitality, so your guests can earn and redeem their loyalty rewards without leaving the me&u ordering experience. If your venue runs a loyalty program with one of these providers, the integration can be enabled so your members are recognised and rewarded as they order and pay. This article introduces the loyalty partners we work with and walks through exactly what the experience looks like for your guests.

Before you start

  • The guest experience is the same no matter which loyalty partner you use.
  • me&u enables the integration for your venue. See the setup article to get connected.

Topics

Our loyalty partners

We are proud to work with the following loyalty providers. Availability depends on your region.

  • Como
  • Zen Global
  • Leat
  • Myne

💡 Tip: keen to explore one of these loyalty providers for your venue? Get in touch with us at support@meandu.com

How guests become a member

There are two ways a guest becomes a member in the me&u experience.

  1. Open your venue on me&u and look for the loyalty banner on the homepage
  2. Tap the sign-up call to action in the banner
  3. Register using a mobile number

If a guest already joined your loyalty program somewhere else, for example in your partner's own app or in-venue, they are recognised automatically when they sign in to me&u using the same mobile number they signed up with. me&u then syncs their membership and rewards, and the loyalty banner appears on the homepage.

 

 

How members see their rewards

Once a guest is a member, their rewards surface in two places.

  1. On the homepage, the loyalty banner shows their points balance and available offers

  2. In the cart, tapping Use your rewards opens the rewards menu where offers and deals can be applied

 

 

Offers, deals and points explained

Your guests can benefit from three types of rewards: offers, deals and points. You can offer all three, or just the ones that suit your venue, depending on the campaigns you set up with your loyalty partner.

Offers are chosen by the guest in the cart, for example a free coffee or money off drinks. Only one offer can be used per cart.

Deals are applied automatically as soon as the cart meets the qualifying criteria, for example 20% off when a guest spends over a set amount. More than one deal can apply at the same time, and deals cannot be removed.

Points are earned on qualifying orders when your venue runs a points-earning campaign with your loyalty partner, for example one point for every $1 spent. The guest's points balance shows on the homepage loyalty banner, and they can redeem points for rewards in the Point Shop.

How guests redeem points in the Point Shop

The Point Shop lets guests spend their points on rewards, right from the checkout experience.

  1. In the cart, tap Use your rewards
  2. Scroll to the Point Shop section to see the points balance and any available point offers
  3. Tap an offer to apply it to the cart

Using promo codes

If your loyalty partner supports promo codes, guests can enter a code your venue has shared, in the same way they would use any promo code at checkout. Promo codes are the only loyalty feature available to guests who are not members.

⚠️ Warning: a venue can only run one promo code solution at a time, either your loyalty partner or me&u. If promo codes are handled by your loyalty partner, codes created in the Manage platform discounts will not apply.

What non-members can do

If a guest is not a member, no points, offers or deals appear in me&u, and the Use your rewards call to action is hidden. They can still use a promo code, if your loyalty partner supports them.

FAQ

Do my guests need to download an app to use loyalty?

No. Guests join and use their rewards directly in the me&u experience. If they are already a member from another channel, they are recognised by their mobile number.

Which loyalty partners can I use?

Como, Zen Global, Leat and Myne, depending on your region.

How many points does a guest earn when they spend?

You set the earn rate in your loyalty partner's portal, so you decide how many points a guest earns as they spend. You can even set different earn rates for different scenarios, such as per vendor at a multi-vendor venue. me&u sends each order placed by a loyalty member to the loyalty partner, and they accrue the points.

How does a guest's points balance get updated?

Your loyalty partner processes the points once the order is submitted, and they then accrue to the member. The guest sees their updated balance on the me&u homepage. me&u shows the member's total balance, not the number of points earned on a single order.

Can I see how many members have joined?

Yes. Your member list and sign-up numbers live in your loyalty partner's portal, where your loyalty program is managed.

Can I set a minimum points balance before points can be spent?

Yes. Redemption rules, including any minimum balance a guest needs to spend points in the Point Shop, are set in your loyalty partner's portal.

I run a multi-vendor venue, which options are available?
If you run a multi-vendor venue, you have two ways to reward your guests: me&u Reward, our own rewards and promotions tool, and a loyalty integration with our partner Leat. Check out this article to learn more: Loyalty offerings for Multi-Vendor Ordering

You now know which loyalty providers me&u partners with and exactly what the experience looks like for your guests. See the setup article to connect a loyalty partner to your venue.

Any questions? Reach out to us via email at support@meandu.com