Automations in Connect can send emails automatically whenever a trigger is met, for example a post-dining feedback email that sends to a guest, then follows up a few days later if they did not open it. The Statistics view shows you how each of those automated sends is performing, all in one place. This article walks you through where to find automation statistics, how to read each part of the report, and what every metric means. Use it whenever you want to check how an automation is tracking, see how many guests an email reached, or work out why opens or clicks look high or low.

Before you start

• Statistics are only available for automations that include an email or SMS action. If an automation does not send a message, it will not have a Statistics page.
• Reporting covers the full lifetime of your Connect account, so older automations will show their complete history.
• This article focuses on email statistics, as these are the most common automated sends.

Topics

• How to open automation statistics
• Reading the statistics overview
• Reading the stats for each email action
• Viewing detailed stats for a single email
• Where automated emails live: campaign folders
• Metrics glossary
• FAQ

How to open automation statistics

1. Go to the Automations tab
2. Find the automation you want to check
3. Click the three dots (⋯) to the right of that automation
4. Select Statistics from the menu

Reading the statistics overview

The first page you land on is a summary of the whole automation. At the top you will see three headline numbers:

• Executions, how many times the automation has run (fired) since it went live. This is the same idea as the Triggers count shown on the main Automations list.
• Emails sent, the total number of emails the automation has sent across all of its email actions.
• Unique contacts, the number of individual guests who have received a message from this automation.

Below that, the Email Sent chart plots how sends have built up over time, so you can see whether the automation is sending steadily or in bursts.

At the bottom of the page you will find a set of averages that summarise performance across the whole automation, including average daily recipients, average and combined open rate, average and combined opt-out rate, and average and combined click-through.

Combined rate looks at the whole period as one big group. It adds up everything that happened across all the days your automation ran, then works out a single overall rate.

Combined opt-out rate = total opt-outs ÷ total recipients, across the entire period.

This is your "big picture" number. Because it counts every contact equally, busier days naturally have more influence — which usually makes it the most realistic reflection of overall performance.

Average rate works out the rate for each day first, then averages those daily rates together.

Average opt-out rate = the typical day's rate, with every day weighted equally.

This is your "typical day" number. Because each day counts the same — whether you sent to 5 people or 5,000 — it's handy for spotting trends, but a quiet day can pull it up or down more than you'd expect.

Reading the stats for each email action

An automation can contain more than one email. For example, a feedback automation might send one email straight away, then send a second follow-up a few days later if the first was not opened. Each of these is an email action.

The Email actions section lists every email your automation sends. For each one you can see:

• The email name and whether it is Active
• Who it sends from
• Recipients, how many guests were sent that specific email
• Open rate, Click rate and Unsubscribe rate for that email

This lets you compare your emails against each other, so you can spot which step in the journey is doing the heavy lifting and which one might need a rewrite.

ℹ️ Note, Automation statistics are shown for the last six months in the Email actions list. Use the date filters in the detailed report if you need a different period.

Viewing detailed stats for a single email

To dig into one email, click the Stats button next to that email action. This opens a full breakdown for that send, including:

• Email delivered, the percentage of emails that reached an inbox
• Email open, the percentage of delivered emails that were opened
• Email opt-outs, the percentage of recipients who unsubscribed
• Email click-through, the percentage who clicked a link
• Email spam, the percentage marked as spam
• Email bounce rate, the percentage that could not be delivered
• Email blocked, the percentage that were blocked before delivery

The Email Sent chart on this page lets you track sent, bounced, opened, opt-out and blocked numbers over time. Hover over any point on the chart to see the exact figures for that date.

Where automated emails live: campaign folders

Because automations can send the moment a trigger is met, every automated email is stored as a campaign inside a Campaign folder rather than as a one-off manual campaign. This keeps all the sends from a single automation grouped together.

In Folder View you can open the folder for an automation and see each individual send, with its own recipients, open rate, click rate and unsubscribe rate. You can also view an aggregate report for the whole folder to see how the automation is performing overall. For a full walkthrough of folder and campaign-level reporting, see the related article Campaign Reports & Analytics in Connect 

Metrics glossary

A quick reference for every figure you will see across the automation statistics screens.

FAQ

What is the difference between executions and emails sent? Executions is how many times the automation ran. Emails sent is the total number of emails it sent across all of its steps. One execution can send more than one email, or none at all, depending on how the automation is built.

Why are automated emails stored in campaign folders? Because automations send as soon as a trigger is met, each send is saved as a campaign inside a folder rather than as a manual campaign. This keeps every send from one automation grouped together for easier reporting.

Can I see stats for each email in a multi-step automation separately? Yes. The Email actions section lists every email in the automation, each with its own recipients, open rate, click rate and unsubscribe rate. Click Stats on any one to see its full breakdown.

Should I use the average or combined rates? Use the combined rate for the big picture. It looks at the whole period as one group (for example, total opt-outs divided by total recipients across every day the automation ran), so every contact counts equally and busier days naturally have more influence. That usually makes it the most realistic reflection of overall performance. The average rate works out each day's rate first, then averages those daily rates together, weighting every day the same whether you sent to five people or 5,000. It is useful for spotting trends, but a quiet day can pull it up or down more than you would expect.

Do statistics include SMS? Yes. If your automation includes an SMS action, its statistics appear alongside the email metrics. This article focuses on email, as it is the most common automated send.

Related articles

• Campaign Reports & Analytics in Connect
• How automations work in Connect
• Manage and troubleshoot your automations

You should now be able to open any automation's statistics, read each metric with confidence, and drill into a single email or campaign folder for more detail.

Any questions? Reach out to us via email at support@meandu.com