This article will help you figure out how to register your Sender ID so that your SMS campaigns don't get flagged as spam

The Australian government recently passed new policies focused on combating SMS scams and spam. You can read more about it here. The result is that telcos have to comply with new regulations by registering Sender IDs to cut down on unregistered numbers sending out mass texts. A Sender ID is the name or number that appears in the 'from' field when you send a SMS. 

How will this affect me and my campaigns?

Your campaigns will require a pre-registered Sender ID - we've already gone ahead and registered previously used Sender IDs for most customers. When you want to send a SMS, you'll see a dropdown menu where you can select the Sender ID you wish you use. If you don't see your Sender ID listed or want to register a new Sender ID, please click here to request registration.

The registration process is being handled by a third-party agency. Due to backlogs with mobile carriers in the UK, we don't currently have an estimate for how long it will take to approve SenderId registrations. In Australia the wait time is roughly 3 weeks.

If you don't have any registered Sender IDs, don't worry! You can still send SMS messages from one of our pre-registered numbers.