me&u gives you two ways to reward your guests and keep them coming back: me&u Reward, our own built-in loyalty and promotions tool, and a loyalty integration with one of our partners. This article explains both so you can choose the right fit for your venue.
Before you start
- You run one loyalty solution at a time, me&u Reward or a loyalty partner, not both.
- If you run a multi-vendor venue, see Loyalty offerings for multi-vendor venues.
Topics
- Why run a loyalty solution
- me&u Reward
- Loyalty through one of our partners
- Which option is right for you
Why run a loyalty solution
A loyalty solution is one of the most effective ways to turn first-time guests into regulars. Instead of hoping guests come back, you give them a reason to.
- Bring guests back more often. Rewards and points give guests a reason to return, lifting repeat visits and lifetime value.
- Grow your marketing database. Every member opts in, so you can reach them with offers long after they have left your venue.
- Increase spend per visit. Members order more when they can see the rewards they are working towards.
- Build your brand. Rewarding your guests makes them feel recognised, and recognised guests become your biggest fans.
The results speak for themselves. Venues that launch loyalty with me&u have seen order volume rise by more than 30%, repeat visits climb, and thousands of new members sign up within weeks.
me&u Reward
Reward is me&u's own tool for building loyalty and running promotions, included with me&u. It runs on its own platform with a separate login to your Manage account. With Reward you can:
- Create discount codes, such as an amount off, a percentage off, or a free item
- Sell gift vouchers that work like cash until the balance runs out
- Run a points-based loyalty program where guests earn points as they spend and redeem them for money off a future bill
- Set up membership tiers, an automatic discount linked to a guest's mobile number
Reward is a good fit if you want a set-and-forget program and don't plan to change your loyalty benefits very often.
Loyalty through one of our partners
We partner with Como, Zen Global, Leat and Myne. Your members are recognised as they order and pay, and they can earn points, redeem offers and deals, and use the Point Shop, all inside the me&u experience. me&u enables the integration for you.
A loyalty partner is a good fit if you already have a loyalty program with one of these providers, or you want the richer membership features they offer.
Which option is right for you
| me&u Reward | Loyalty partner | |
|---|---|---|
| Best for | Running loyalty and promotions directly through me&u | Venues already using, or wanting, a loyalty specialist provider |
| Who provides it | me&u, built in | Como, Zen Global, Leat or Myne |
| Who sets it up | me&u support team | me&u, together with your partner |
💡 Tip: not sure which option is right for your venue? We are happy to help you decide. Get in touch with us at support@meandu.com
FAQ
Can I run me&u Reward and a loyalty partner at the same time?
No. You run one loyalty solution at a time. If you switch from one to the other, me&u turns off the previous solution when the new one goes live.
Can a venue move from me&u Reward to a loyalty partner?
Yes. You can request to switch from me&u Reward to one of our loyalty partners. Because a venue runs one loyalty solution at a time, me&u turns off Reward when your partner program goes live. If you are running a Reward loyalty program, that program stops at the same time. We can work with your chosen loyalty partner to migrate your existing members across as part of the move, so your guests keep their loyalty. Get in touch and we will help you plan the migration.
Which loyalty partners can I use?
Como, Zen Global, Leat and Myne, depending on your region.
Do I set up the partner integration myself?
No. me&u enables a partner integration for you, together with your provider.
I run a multi-vendor venue, is anything different?
Yes. How a discount is shared across your vendors depends on the option you choose. See Loyalty offerings for multi-vendor venues.
Related articles
You now know the two ways to run loyalty with me&u and which suits your venue. If you are still unsure, get in touch and we will help you decide.
Any questions? Reach out to us via email at support@meandu.com