What is Loyalty and how does it work?
You can now create your own loyalty program using Reward - an additional all-in-one marketing platform for me&u venues that’s completely free. This opens up countless marketing, loyalty and reward possibilities - keeping your customers coming back over and over again.
Overview
Points
- How many points does a customer earn each time they spend?
- What is the minimum points balance?
- When do points get added to a customer's account?
- How does a customer see their points balance?
- Can customers earn points across a venue group?
- When customers start a tab, do they earn points on every order processed?
Members
- Can I see how many members have joined?
- Can I merge members from my current loyalty program into this one?
- Can I reward my customers with a discount instead of allowing them to accrue points?
Next Steps
What is Loyalty?
Loyalty is an optional feature that allows customers to earn and redeem points on their me&u orders. It houses all the great qualities of a points based loyalty program, without the ongoing management. Once set up, customers will be able to opt-in to your loyalty program after completing their order and begin earning points.
How does a customer join?
Customers will have the option to join your loyalty program after they have completed their order. They will then be presented with a screen displaying how many points they could’ve received - prompting them to enter their email address to join. If they already have their email address associated with their me&u account, they will only have to press the ‘get my points’ button to join - simple as that!
How many points does a customer earn each time they spend?
For every $1 spent, the customer earns 100 points.
100 points = $0.10
The customer therefore earns back 10% of every purchase.
What is the minimum points balance?
You can choose the minimum points balance that must be earned prior to allowing redemptions to occur. E.g. If you set a 5000 point minimum, customers need to spend $50 before they can redeem points for a discount on their me&u bill.
When do points get added to a customer's account?
Points are added to the customer’s loyalty account after an order is placed, paid and processed.
Once the order is completed, points are automatically accrued and become available based on the venue’s redemption rules. This allows customers to earn points from one order and potentially redeem them on a subsequent order, if eligible.
How does a customer see their points balance?
A customer can view their points balance in both the top main menu, and in their on-screen confirmation of order.
The points balance updates automatically after an order is processed, with no manual or overnight sync required.
Can customers earn points across a venue group?
Yes, we can set up your loyalty program to be valid across your venue group. This is a great way to encourage your customers to visit other locations whilst staying loyal to your group. It’s a win-win!
When customers start a tab, do they earn points on every order processed?
If a customer has joined your Loyalty program and starts a tab, they will receive the points for all orders processed within that tab (permitted they meet the requirements for earning points).
Can I see how many members have joined?
Yes! Within your Reward account, you can see the total number of participants along with how many points they have earned/ redeemed.
Can I merge members from my current loyalty program into this one?
At the moment you cannot merge members from any outstanding loyalty programs. However, you could choose to manually adjust your members points balance to bridge the gap between your previous Loyalty program and your new me&u Loyalty program.
Can I reward my customers with a discount instead of allowing them to accrue points?
If you’d prefer to reward your customers with a flat percentage discount instead of a points system, we’d recommend using Reward memberships. This allows you to upload a list of mobile phone numbers and assign a specific % discount. For example, you could use Reward memberships to grant your local customers a 20% off discount all the time. Whenever these customers scanned your QR code they’d automatically see their discounted price - no coupon required.
If Reward memberships would be more suited to you and your venue's needs, email hospo@meandu.com to get set up.
How do I get set up with Loyalty for my venue?
Submit your details using this form or email hospo@meandu.com
How do I promote my Loyalty program?
To get the most out of your Loyalty program, tell your customers! We recommend posting about your Loyalty program on your social media channels, as well as using in-venue signage.
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- Join our loyalty program on your next order