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How to add your Facebook Pixel to me&u

Add your Facebook pixel to track all visitors to your me&u menu, so you can later target them with ads on Facebook and measure your cost per conversion.

Hey 👋

Based on the iOS 14.5 updates we built a new integration that will allow you to track conversion and purchase value. This will require, together with your Facebook Pixel, a Facebook Access Token. For a full introduction into this additional tool click here. If you're just getting started and need to find your Pixel ID first, keep reading on and refer back to this link later on.

What is a Facebook Pixel?

The Facebook pixel (when used alongside your Facebook access token) allows you to track all the visitors to your me&u menu and create an audience of those people that you can later target with ads on Facebook.

This is a very warm audience to send ads to as they're already familiar with your venue, as opposed to simply boosting posts to complete strangers that aren't very effective and impossible to measure results of.

With the Facebook pixel and access token, you can track how many orders your ads actually resulted in, then tweak your ads accordingly to try to get your ad-spend per order (Conversion cost) lower and lower.

For example, you may spend $50 on Facebook ads. By having your Facebook pixel installed on your me&u menu, you can see that those ads resulted in 5 pickup or delivery orders. You will then know that your advertising cost per order was $10. If your average sale in $80, for example, then this might be a profitable marketing channel for you!

You can learn more about the Facebook Pixel from Facebook here

If you would like us to explain this to you further or be introduced to some affordable agencies who can help you with this, simply email hospo@meandu.com

How to add your Facebook Pixel

  1. Go to Marketing > Social Media Integrations
  2. Paste your Pixel into the field Facebook Pixel Id.
  3. Click Save.

Where do I find my Facebook Pixel?

Here's a video to follow along with the steps below:

  1. Go to Facebook and login to Ads Manager.
  2. In the top left corner, click on the three lines to expand the main menu.
  3. Click on Events Manager.
  4. Find your Pixel ID on this page and copy the entire number as shown below (our full pixel ID is hidden for security).
  5. Within your Manage me&u portal, go to Marketing > Facebook Pixel.
  6. Paste your Pixel into the field Facebook Pixel Id.
  7. Click Save.

Now that you've added your Pixel ID within your me&u Manage account you're one step closer to being able to create trackable ad campaigns. Next, click here learn how to add your Facebook access token.

I don't have a Facebook yet, how do I get one?

Follow these instructions from Facebook

 

Setting up Custom Conversions on Facebook

Here are instructions on how to set up Custom Conversions in the Facebook Ads Manager Platform. We recommend you consult a professional if you are not familiar with this process.

In the instructions linked to above, ignore all the content that's above the heading "Use custom conversions to set up standard events without additional code" as you have already entered your Facebook pixel on your me&u menu by following the instructions at the top of this page.

To set up a custom conversion event for when someone purchases something on your me&u menu, the URL of your payment confirmation pages are:

Dine-in Orders: https://www.me&u.com/yourvenueurl/checkout/dine-in/confirmation

Pickup Orders: https://www.me&u.com/yourvenueurl/checkout/pickup/confirmation

Delivery Orders: https://www.me&u.com/yourvenueurl/checkout/delivery/confirmation 

The only way for people to land on those URLs is if they have placed an order on your menu.