What is Advanced Analytics?
Advanced Analytics is a tool that helps you understand how your business is doing on me&u. It gives you important information like your top customers, how your discounts are doing, and which menu items are popular on top of the summary metrics.
To view insights, select the desired dates in the DateRange filter and click apply. The data will be updated automatically in a few minutes.
To share these insights (from each section of the dashboard) with the rest of your team, you can download the data directly or download the image and include it in an email.
How is Advanced Analytics different from other reporting tabs?
To access Advanced Analytics from inside me&u, go to Reports & Payouts and then select Advanced Analytics.
Compared to the other tabs of reporting in Manage, Advanced Analytics is a centralised one stop shop for all aspects of the business. You can also easily down the data into a .csv or the chart as an image.
Please note that our in-house data platform provides the full history data, which is refreshed twice a day. As a result, you may experience up to 2-4 hours delay in Advanced Analytics compared to the Sales Report.
Glossary
Below are the definitions of each term in the Advanced Analytics dashboard and key questions each term is designed to answer for your reference:
| Term | Definition | Example questions the metric might answer |
|---|---|---|
| Sales by Ordering Type | The total sales amount in the selected date range at your venue summed and split by the ordering type (%) such as dine-in, pick-up and delivery. |
- What is the most popular ordering type at my venue? - How much of my sales is from dine-in vs takeaway (pick-up or delivery)? |
|
Total Sales |
The sum of all order values in the selected date range which includes partially and fully refunded orders. i.e. For a fully refunded order, the order total is $0. For a partially refunded order where $40 was refunded on a $100 order, the order total is $60. |
- What are my total sales today? - How much did I make from X date to Y date? |
|
Food vs. Bev Sales |
The total item sales summed based on 3 categories: Food, Drink and Other |
- How much Food (% or $) have I sold in comparison to Bev in the last 7 days? - Did I sell more drinks than food on X date? |
|
Total # of Orders |
The count of orders (including refunded orders) in the selected date range. |
- How many orders did I receive on me&u yesterday? |
|
Average Order Value |
Average value of all the orders received in the selected date range excluding fully refunded orders. |
- How much are orders on average in the last 7 days? |
|
Average Customer |
Average spend of each unique user in the selected date range excluding fully refunded orders. |
- How much did a guest spend on average in the last 7 days? - Did the average guest spend more or less this month compared to last month? |
|
Total Refunds |
The sum of all the refunded line items in the selected date range including both fully and partially refunded line items. |
- How much have we refunded in the last 10 days? |
|
Total Upsells |
The total sales from all line items that were sold as an upsell in the selected date range. |
- How much did we make through upsells last week? |
|
Total Tips |
The total tips from all the orders in the selected date range. |
- What was the total amount of tips we received last month? |
|
Delivery Fees |
The total delivery fees from all the orders in the selected date range (if applicable). |
- How much did we receive in delivery fees last week? |
|
Top 50 Customers |
The top 50 customers based on spent at the venue in the selected period. |
- Who were my biggest spenders in the last month? |
|
Spend per Discount Code |
A summary of discount usage by discount code: - Total Discount Amount: sum of total discount amount - Total Spend: sum of order value after discount - No of Orders: count of orders used the discount code |
- How many orders used a discount code? - What was the most popular discount code last month? - How much was discounted over the last 30 days? |
|
Top 50 Menu Items |
The top 50 menu items sold by quantity |
- What are the most sold items in the last quarter? - What did I sell the most last year at this time? |
|
Upsells & Modifiers / Total Sales (%) |
The total upsell and modifier sales as % of total sales over time |
- How are the upsell items doing? - Are guests buying our modifiers? |
|
Social Tab Sales / Total Sales (%) |
The total sales from Tabs as % of total sales over time |
- What percent (%) of sales came from Tabs? |
Charts
Popular Times
This bar chart is a great tool to help you figure out your busiest time of day. It shows the number of orders at each hour of the day in the date range you selected. This can be really helpful in figuring out when you might need extra help in the kitchen or on the floor.
Food vs. Bev Sales
In Manage, you have the ability to assign each menu item to one of 9 categories (as shown below). Once you've assigned a category, we'll be able to break down your sales into Food, Drink, and Other in our Advanced Analytics feature.
-
Food: all menu items that fall under
Food, Main, Dessert, Kid or Sides starter appetizer -
Drink: all menu items that fall under
Alcoholic drink, Drink or Non alcoholic drink -
Other: all the menu items that do not fall under any of the categories from the above two groups (i.e.
Other, Retail or Merchandise)
Based on this logic, your total sales will be broken down and presented into pie charts like the one below.